Full comms - campaign pitch​
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Full Comms works with clients from a range of sectors within real estate.
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Their brief outlined the significance of first home buyers - whether you are a singleton, a young couple or a new family wishing to invest in your future home and settle down.
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INSIGHT:
Humans are emotionally driven creatures.
We balance between rational and emotional on a daily basis
to make decisions that are right for us.
Our decisions are driven by emotion
but made logical and practical with the balance of rationality.
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CONCEPT:
MEMORY CREATIONS
Home is the place we always return to, to be joyous and relaxed.
It is the place where memories and moments are built:
from lounging at home with an exciting book, cooking pasta dinner with your
other half or playing Pictionary with the family.
Home is where you feel safe and happy.
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Slogan: Come home.
Headline: Moments like this - every day.
Advertising: outdoor, print, digital, social.
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